Privacy Policy
Your privacy matters to us. This page explains what we collect, how we use it, and the choices and rights you have.
SportsPass London (“we”, “us”, “our”), accessible from sportspasslondon.co.uk, is a UK-based guide to London sport — tickets, venues, transport and matchday information. This Privacy Policy explains what personal data we collect when you use our site, why we collect it, and the rights you have over it. It applies to all visitors to sportspasslondon.co.uk.
📊 1. Information We Collect
- Usage data collected automatically, such as pages visited, time on page, referring URL and general device/browser information.
- Technical data such as IP address, browser type and access times, used for security and analytics.
- Information you choose to give us directly — for example your name and email address if you contact us or sign up to our newsletter.
- Cookies and similar tracking technologies (see Section 3).
🎯 2. How We Use Your Information
- To operate, maintain and improve the site and the guides we publish.
- To respond to messages sent through our contact form.
- To send newsletter emails to subscribers who opt in, via our email provider, MailerLite.
- To measure site performance and understand which content is useful, using aggregated analytics.
- To display advertising and, where you click through to a partner site to buy tickets or book a service, to be paid a referral commission by that partner — this does not affect the price you pay.
🍪 3. Cookies & Third-Party Services
We use cookies and similar technologies ourselves and through the third-party services below. You can control or disable cookies through your browser settings at any time.
- Analytics — we use analytics tools to understand how visitors use the site (e.g. pages viewed, session length). This data is aggregated and not used to identify you personally.
- Google AdSense — we may display advertising through Google AdSense, which can use cookies to serve ads based on your visits to this and other sites. You can review or opt out of personalised advertising via Google Ads Settings.
- MailerLite — if you subscribe to our newsletter, your email address is stored and processed by MailerLite on our behalf. You can unsubscribe at any time using the link in any email we send.
- Affiliate partners — when you click through to buy tickets or book a service via a link on our site, the partner (e.g. a ticketing or hospitality provider) may set a tracking cookie so we can be credited for the referral. We do not control these third parties’ own cookies or privacy practices — check their policies directly.
🤝 4. Sharing Your Information
We do not sell your personal data. We share it only with the service providers named in this policy (such as our email and analytics providers) so they can perform their function for us, or where we’re required to by law.
⚖️ 5. Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate data.
- Ask us to delete your data.
- Withdraw consent to marketing emails at any time (via the unsubscribe link).
To exercise any of these rights, please contact us.
👶 6. Children’s Privacy
Our site is not directed at children and we do not knowingly collect personal data from anyone under 16.
🔄 7. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date above. See also our Terms & Conditions.
📞 Questions About Your Privacy?
We’re here to help — get in touch for any privacy-related question or data request.