The Laver Cup is a unique international men’s tennis competition that pits Team Europe against Team World in a Ryder Cup–style format. Launched in 2017, the tournament was created to showcase elite tennis in a team environment, blending competitive matches with exhibition-style presentation and fan-focused entertainment.
Named after Australian tennis legend Rod Laver, the event is held annually over three days, usually in September, and rotates between host cities across Europe and the rest of the world. Unlike traditional ATP tournaments, the Laver Cup is not ranking-point based, but it attracts many of the world’s top players due to its prestige, format, and relaxed but competitive atmosphere.
The competition has quickly become one of the most popular fixtures on the global tennis calendar, particularly for fans who enjoy seeing rivals become teammates and players interact more openly on the bench.
The Laver Cup stands out because it breaks from traditional tennis norms. Instead of individual pursuit, players compete as part of a team, coached by former legends of the sport. This dynamic creates a different emotional and tactical experience, both for players and fans.
The tournament matters because it:
It has also played a role in modernising tennis presentation, with music between points, player coaching during matches, and a strong emphasis on fan engagement.
London has hosted the Laver Cup at The O2 Arena, one of Europe’s premier indoor venues. When staged in London, the event benefits from a large capacity, strong international travel links, and a global audience drawn to the city’s sporting reputation.
London editions of the Laver Cup have been notable for their atmosphere, with packed crowds, high-profile guest appearances, and intense late-night sessions. The indoor setting ensures consistent playing conditions and allows matches to run into the evening, enhancing the spectacle.
For London fans, the Laver Cup represents a rare chance to see multiple top-ranked players compete in a short, high-intensity tournament format.
Laver Cup tickets are typically high demand, particularly in host cities like London. Demand is driven by:
Ticket pricing varies by session, with premium seats and hospitality packages selling quickly. Fans are advised to book early, especially for Friday night and Sunday final sessions, which often sell out first.
The event’s format also encourages fans to attend multiple sessions to experience the full narrative arc of the competition.
The Laver Cup is broadcast worldwide and enjoys strong international viewership, particularly in Europe, North America, and Australia. Its shorter format and star-driven narrative make it highly attractive for television audiences.
Broadcasters often highlight:
This approach has helped the Laver Cup stand out in a crowded tennis calendar and expand its global fanbase.