The NBA is the premier professional basketball league in the world, showcasing elite talent, global superstars, and some of the highest-level sporting entertainment on the planet. While based in North America, the NBA has a long history of staging games and fan events in London, helping grow the sport’s popularity across the UK.
London has hosted multiple NBA Global Games at The O2 Arena, featuring teams such as the Boston Celtics, Philadelphia 76ers, Toronto Raptors, New York Knicks, and more. These events brought authentic NBA game nights to the capital — complete with halftime shows, fan zones, and world-class production.
Though NBA regular-season games have shifted toward Paris in recent years, London remains a key market for fan events, junior programs, community initiatives, and potential future exhibitions.